What to Look for in a Listing Agent

1. Local Market Knowledge

Your agent should know your neighborhood inside and out — recent sales, active competition, and what buyers are looking for in your area. Ask them how they determine pricing and how they’ve handled homes like yours.

2. Proven Track Record

Look for a history of successfully selling homes similar to yours. Days on market, list-to-sold price ratios, and testimonials can reveal how effective they are.

3. Strong Marketing Strategy

A good listing agent should present a clear plan that includes professional photography, staging guidance, online listings, social media promotion, email campaigns, and possibly targeted print marketing. Ask to see examples from past listings.

4. Communication Style and Availability

Your agent should be responsive and keep you informed without you needing to chase them down. Decide if you prefer calls, texts, or emails and confirm they can match your style.

5. Negotiation Skills

A strong negotiator can mean the difference between selling at asking price and leaving money on the table. Ask about their approach when multiple offers come in or when a buyer requests concessions.

6. Network and Resources

An agent with a strong network of contractors, stagers, photographers, and other professionals can streamline the prep and selling process.

7. Transparent Fees and Terms

Understand their commission structure, contract length, and any additional costs up front. A good agent will walk you through it clearly.

8. Compatibility and Trust

You’ll be working closely with your agent, so it’s important you feel comfortable and confident in their abilities. Trust your gut.